Uuuugh
I was unhappy with Kayaba's Villain Plot but at least I wanted to see it unfold.
This new arc villain though, I just want him to fail already so the plot can move on.
I mean, for one thing it's basically dropping "sorry Mario your princess is in another castle lolol" one the end of the last arc, so I think it's a cheap plot, but then we just get this small-time kinda guy that would beat his wife, but only once he got some liquid courage inside himself, and that's pretty much his Villain Plot, it's how evil his personality is, but also how cowardly his follow-through is.
The last guy trapped 10k people in a virtual deathgame because he was nuts. He was basically "Castle-or-bust because IDK" Griffith. This is an adult man cockblocking a 16-year-old boy because he's jealous the 17-year-old girl doesn't love him.
If it was me, they'd be hunting some asshole programmer that wrote a Kayaba virus, that infected players with "can't-log-out" syndrome. I woulda foreshadowed him as an SAO player that adapted a little too well. Maybe he's in a wheelchair IRL and just fucking loved being able to walk again, and he's using the virus as a smokescreen to take hostages to subsidize his free server-time by becoming one of the victims.
Dammit
I just imagined that instead and got a little sad over reality not living up to my fantasy. That's so meta
EDIT:
Also if I was a researcher I wouldn't be wasting my time on this emotion control bullshit, I would go to DARPA and say "let's train the neural plasticity of some soldiers so they can drive spider-tanks with direct cybernetic telepathy", and they would say, "here's a billion dollars" and my face would be plastered across <a href='http://www.janes.com/products/janes/index.aspx' target='_blank' rel='nofollow'>Janes</a> labeled, "THE FUTURE!".
EDIT 2:
Also I was kinda annoyed it was "a certain American company" that was paying for the evil research instead of like "a certain Chinese/ Iranian / actual police state company", but I guess we're the best punching bag, so w/e.
Wait no I just realized this might be able to straight-up fix schizophrenia or sommat n/m, he might be lying to them about his research methods.
Although I wouldn't trust his results, because his methodology probably sucks.