I don't care whose more at fault, I'm disappointed in both sides, but the guys at Marvel could've easily ignored or handled this in a much better fashion. When you are in the spotlight, as they are, and your words reflect on you and the organization. Ocean Marketing is just the next most recent example of this I coul think of and it's something I am getting tired of seeing from grown adults.
Someone posts something that annoys a memeber of an organization and they feel compelled to respond. However, they quickly fall to insults and yelling which isn't really solving anything or doing anything to improve the company's image. Yes this was on facebook, and in all honesty since it was just JMS talking on his facebook page the whole thing could've been ignored by the guys at marvel. If they're really doing that well than nothing JMS says is going to hurt sales. However if they felt that they had to respond a simple post of sales figures was all that was required.
I am sick and tired of people yelling at each other when we should be capable of calmly discussing our difference, and respectfully disagreeing with one another. Had the mavel guys either ignored it, or just posted the actual sales figures the entire thing would've blown over very quickly without further comment.